It is nothing that has not happened before. Rather, it is something millennial. Sharing is in the essence of people. But there is an economic model, which in its most stark version, does not want to hear about it. Capitalism, in its voracity, does not support that a product is used by more than one individual. Better that everyone has their own. Better that it's stored in a store than someone else uses it.
But the
best, best of all, is for a person to buy an item and never use it again. I throw it away Let the garbage balls grow that this planet does not know how to digest and buy a new one.
And if some decerebrate takes great pains to take care of a product
to use it for a long time, the manufacturer is in charge of not giving him a truce. The documentary Obsolescencia
programada alerted the population that many products are manufactured with the intention of reducing their useful life. It is the way to ensure a continuous consumption in which the beast continues to feed its gluttony.
The thing worked for a while, but today it is everywhere. Millions of citizens around the world seek and propose alternative models. They think of an economy that recovers the concepts of sharing, collaborating, reusing, recycling. Nothing that has not been done before. Something millennial, rather.